Archive: mayo, 2013

Innovation Archetypes

Posted by Ezequiel B. - mayo 27, 2013 - InnovaCD
Innovation Archetypes

An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all.  Archetypes put context to a situation.  We use archetypes, for example, in marketing.  We create brand archetypes to assign a personality to the brand. Innovation Archetypes

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